What Is SEO – Search Engine Optimization? Starter Guide

1 . Introduction:

SEO (Search Engine Optimization) is simply the method for improving a website’s online visibility. For better online access, high search engine rankings and to attract relevant traffic. For better results, a business should commit to the long-term SEO game. Expecting quick results here is like planting a seed and demanding a tree to grow overnight. With that out of the way let’s discuss different types of SEO:

2 . Shedding Light on the types of SEO

What is an SEO? It’s not a one-off thing, it is a complete strategy that overlaps to get a brand or business the results they are looking for.

There are 3 major types of SEO that we will discuss and how they can help a business stand out:

• On-Page SEO For A Super Cool Website

Everything related to your website is included in on-page SEO. Let’s mention a few things included:

• Off-Page SEO For External Vote Of Confidence

SEO activities related to your website are covered in Off-Page SEO. If done correctly this results in positive word of mouth from others. Here is what’s included:

• Technical SEO To Polish Your Website Structure

Aspects like site structure and mobile friendliness etc are a part of technical SEO. The goal is to make it easy for the user to locate and navigate your site. Here are a few important things:

 Note: 

Local SEO is a part of all 3 SEO types mentioned above. The aim is to attract local clients for businesses to generate revenue following the principles of Search Engine Optimizer

3 . Keyword Research – Nailing Search Intent With The OG SEO

If you searched for marketing and SEO online, you have likely heard of the term keyword research. It is one of the most important aspects of Search Engine Optimization. 

There are billions of users online who use search terms to find or discover products and services they need. While preparing an SEO strategy it is important to hit these keywords. If someone searches for these keywords your brand or business should appear.

Below we will discuss a few types of keywords:

• Short Tail keywords

These keywords are one or two words long. They are broad and competitive to rank due to high competition. Implementation with the correct strategy can bring in a lot of traffic though. 

Example:

 “Jeans or SEO checker.”

• Long Tail Keywords

These keywords are longer, comparatively easy to rank for, and highly specific. Long-tail keywords are less competitive but can attract highly targeted traffic thanks to their specificity. 

Example:

“Best search optimization engine.”

• Local Keywords

Local keywords help your business appear in local search results. This is highly important for small businesses as they are trying to corner the local market to generate revenue. 

Example:

 “Best SEO and marketing agencies in Chicago.”

4 . Appeasing Google through Crawling and Indexing 

Google is appeased through Search Engine Optimization best practices. Crawling can be described as Google sending bots or crawlers to read and explore your website.

This includes going through, reading, and understanding all the text. Crawling is crucial because search engines can only display pages that bots have indexed. 

Let’s understand with an example:

• Google Bots Are Secretly Crawling Through Your Content

You have a sports blog focused on the MLS. It has content related to MLS clubs, schedules, and matches. Google will automatically send bots to crawl (read and understand) the text and check out all the links. This is a part of the process for Google to understand and rank your page better.

• Your Content is Tossed into the Digital Library

After bots go through your MLS-related content and relevant links they index (store) it in the Google digital library. This helps Google show your page as a search result if someone is looking for information related to MLS. Your content quality and a few other factors decide your blog ranking.

This sums up the concepts you are looking for to understand Search Engine Optimization.

5 . Conclusion

In short, SEO is a set of complex technical methods that are whipped out to help businesses and brands stand out and attract relevant traffic. From your website content to search engine rankings, SEO principles apply everywhere. This isn’t a scheme to make a quick buck. It’s the complete opposite as SEO ranking requires time and consistent tweaks to deliver results. The terms above will help you get a good grip on SEO concepts and how they work.

6 . FAQs

How to do SEO for beginners?

Reading guides available on the internet, taking a beginner-friendly course, or paying someone to teach you SEO engine optimization are a few ways for beginners to learn.

How exactly does SEO work?

SEO optimizer services help your website, and using relevant keywords in your content helps search engines rank it better and attract high-quality traffic.

What are the four types of SEO?

On-page SEO, Off-page SEO, Local SEO, and Technical SEO are the four types that are used for better online rankings and to attract relevant traffic.

How much does Google SEO cost?

In the USA SEO Google services cost between $1500-$5000 depending on the project type, complexity, and industry competitiveness.

What Is SEO – Search Engine Optimization? Starter Guide

 SEO -The  Search Engine Optimization starter guide is designed to help beginners understand what SEO is and how it functions easily.

What is SEO and how it works?

Relevant keywords and optimized websites form the basics of SEO. The goal is to help your brand or business achieve high Google rankings.

What is SEO marketing?

SEO marketing or SEO for marketing is the same as Search Engine Optimization. Following the same principles to help rank your website and beat your competitors.

What is SEO search engine optimization?

A process that helps rank your website, attract high-quality inbound leads, and generate additional revenue.