The right YouTube advertising provider needs to understand your business, your goals, your industry, and your customer journey. This puts them in the best position to reach the right users on the platform and ensure the messaging resonates with your audience. A good provider should also have knowledge and expertise across Google’s suite of advertising services — after all, YouTube Advertising and the Google Network should be used in tandem with one-another.
The right YouTube advertising agency also should be obsessed with data and results. YouTube’s detailed reporting contains a gold mine of information that can be used to finetune your ads for ROI. Your provider should integrate regular tracking and optimization into their ongoing process, and report this back to you with 100% transparency.
Last but not least, you should work with a partner that has been recognised as a Google Premier Partner, like 13 Stripes. This qualification proves that the team is across YouTube video advertising best practices, and has a proven track record in delivering results. It’s also a good idea to request examples of previous YouTube advertising case studies. Happy clients are the hallmark of a good YouTube advertising provider.
At 13 Stripes, we tick all of these boxes and more. But don’t just take our word for it — take a look at our previous work here, and we’re sure you’ll agree.