Incredible visibility
Tap into a huge international audience
Comprehensive targeting
Focus your exposure on potential customers
Maximum exposure
Seamless integration across Google Display Network
Detailed reporting
Optimize your video ads based on viewer engagement
Video marketing is incredibly powerful for brands. And YouTube? It’s by far the most effective video advertising platform out there. With over two billion users in 88 countries, YouTube is the world’s most far-reaching video platform. If you’re not using it to market your products, you’re missing out on opportunities to increase brand awareness, drive traffic to your site, and generate sales.
We run engaging YouTube ad campaigns for you using Google AdWords. Our video marketing strategists apply powerful targeting options for your ads to ensure they’re watched by your potential audience. Then we leverage this visibility and retarget viewers across the Google Display Network — ultimately leading to increased interest, consideration, and conversion.
One of the best things about YouTube marketing is the data. YouTube offers up a myriad of insights on your video ad performance: you can see who your users are, how engaged they are in your content, and when they stop watching. This treasure trove of information allows advertisers to rapidly adapt and optimize ads for faster results in a shorter period of time.
As a Google Premier Partner, we’ve demonstrated our capability to harness YouTube advertising to drive real-world results for businesses. With our industry expertise and YouTube’s detailed reporting, we’ll ensure your video ads create a lasting impression with the viewers that matter.
YouTube doesn’t stand alone. It’s part of the Google Display Network: a massive collection of over 2 million websites, 650,000 apps and more. When you advertise on YouTube, you can also tap into the wide reach of Google’s network to remarket to potential customers. The more they see your ads, the more likely they are to remember you, and make a purchase.
We take a holistic approach to YouTube video advertising in USA. Our specialists work across the Google Display Network to expand your brand exposure. At the same time, we retarget your audience across a variety of platforms — so your business is front and centre when they’re ready to buy.
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What is YouTube advertising?
YouTube advertising allows you to promote your brand, products and services on the world’s biggest video platform. YouTube advertising comes in a number of formats, including pre-roll and in-stream video ads, discovery ads, bumper ads, in-video cards and more.
YouTube advertising is part of the Google Display Network, and ads are run through Google Ads. Like Google Search ads, YouTube advertising works on an auction basis. You choose your targeting and the placement for your ads, then set your bidding amount based on your budget.
How can YouTube advertising help grow my business?
There are over a billion users on YouTube. Let that sink in for a second — billions. This means that at any given moment, hundreds of millions of people are actively searching, watching, and commenting on video content. But YouTube isn’t just a video streaming website. Audiences use YouTube as a tool for research, discovery, and shopping: a study by Google found that more than 90% of shoppers say they’ve discovered a product or brand on the platform, and over half go on YouTube to research a product before they buy it.
YouTube video advertising allows you to put your business in front of this massive audience using the most powerful and engaging form of content marketing around: video. By harnessing YouTube’s sophisticated targeting capabilities, flexible ad formats and detailed insights, you can maximise your visibility, improve product consideration, and drive customers directly to your website to buy. On top of this, YouTube also integrates with the Google Display Network, allowing you to retarget people who have watched your ads across other websites.
Done right, YouTube marketing is a powerhouse for exposure and revenue. Talk to us today to discover how we can grow your business using the world’s biggest video platform.
What is the best approach for YouTube advertising?
There are literally more videos on YouTube than you can count. For this reason alone, you need a strategic and targeted approach if you want to see results from your advertising campaigns. The last thing you need is to set a video ad up that’s targeting a billion users around the world — you need to stay laser-focused and communicate to your target audience using the right ad format at the right time.
YouTube advertising also works best when it’s part of a holistic strategy that encompasses the entire Google Display Network. A potential customer might see your ad on YouTube but not be ready to convert at that moment in time. Rather than crossing your fingers and wishing they’ll come to you when the time is right, you can stay top-of-mind with advertising across the Google Display Network. Your audience will continue to see your brand and products on their favourite websites and apps — and eventually they’ll come back to you when they’re ready to buy.
What are common challenges with YouTube advertising?
The biggest challenge of advertising on YouTube is the sheer number of options there are on the platform. Clients come to us wanting to use YouTube video advertising in Australia, but they simply don’t know where to start. Which ad formats should they pick? Is pre-roll or in-stream better? How much should they be bidding? With proper research, monitoring and optimization, we develop the right YouTube advertising strategy that works for you.
Another common mistake we see is the set and forget approach. Like any PPC campaign, YouTube ads require ongoing monitoring and optimization to deliver peak ROI. The platform offers up swathes of data, from website clicks to the ability to see where your viewers stop watching. If you’re not regularly tweaking your campaigns based on these insights, you’re losing out on valuable opportunities to reach your customers online — and to generate sales.
Don’t worry! We’re here to help you avoid the pitfalls and see results from YouTube advertising sooner, rather than later. Our proven approach to YouTube marketing has helped countless clients achieve tangible business results, and we’d love to do the same for you. Learn more about our process here.
How long until I see results from YouTube advertising?
It depends on what you define as results. You can set up YouTube advertising and start generating impressions and clicks almost instantly. However, if you want to achieve good ROI from your advertising campaigns, you need to constantly monitor and optimize your targeting and ad formats. In our experience, this can take anywhere from 30 to 90 days.
Even when your ads do start performing at a level you’re happy with, there’s always room for improvement.
The time it takes to see results will also depend on who you work with. With a leading industry provider like 13 Stripes, your campaigns are created with best practices in mind — fast-tracking the process from set-up to optimization. Contact us today to see how we help you see results sooner with YouTube advertising.
How much does YouTube advertising cost?
Here’s the answer you probably don’t want to hear: it depends! There’s no hard-and-fast rule or a price list set in stone. Your cost-per-click will vary based on a number of factors, including your industry, your ad type, your targeting options, and your bidding selection.
The good news is that you get to set the budget. If you only want to spend $30 per day on YouTube advertising, you can. If you prefer to invest a larger amount on a bigger campaign, you can do that as well. Because of its auction format and flexible bidding options, it’s easy to tailor YouTube advertising to fit a variety of marketing budgets.
As a rough guide, we generally see cost-per-click on YouTube ranging from the $1 to $4 mark. Keep in mind that as you optimize your ads over time, your cost-per-click will also decrease and your ROI will increase.
How do I find the right YouTube advertising provider for me?
The right YouTube advertising provider needs to understand your business, your goals, your industry, and your customer journey. This puts them in the best position to reach the right users on the platform and ensure the messaging resonates with your audience. A good provider should also have knowledge and expertise across Google’s suite of advertising services — after all, YouTube Advertising and the Google Network should be used in tandem with one-another.
The right YouTube advertising agency also should be obsessed with data and results. YouTube’s detailed reporting contains a gold mine of information that can be used to finetune your ads for ROI. Your provider should integrate regular tracking and optimization into their ongoing process, and report this back to you with 100% transparency.
Last but not least, you should work with a partner that has been recognised as a Google Premier Partner, like 13 Stripes. This qualification proves that the team is across YouTube video advertising best practices, and has a proven track record in delivering results. It’s also a good idea to request examples of previous YouTube advertising case studies. Happy clients are the hallmark of a good YouTube advertising provider.
At 13 Stripes, we tick all of these boxes and more. But don’t just take our word for it — take a look at our previous work here, and we’re sure you’ll agree.
Why is 13 Stripes a leading provider of YouTube advertising services?
We have the expertise, qualifications, and a solid track record of delivering results. For the past ten years, we’ve been helping brands harness the power of YouTube marketing to achieve incredible growth and get the outcomes they’ve always dreamed of. Our team has worked with household names, local businesses and start-ups — long story short, we understand what it takes to create and execute a high-performing YouTube advertising campaign.
Another thing that sets us apart? We’re your business partners. We’re in your corner, supporting your growth. We meticulously track and optimize your YouTube advertising campaigns and integrate them with the Google Network for maximum exposure and conversions. Because when you win, we win.
Ready to get started? Get in touch with us today for a free consultation.
