Google Search Ads Services
Skyrocket visibility and reach the top of search
Drive targeted, high-converting traffic to your website
Start seeing results sooner, as SEO can take months
Ongoing optimization for lower cost-per-click and higher ROI
Reach your target audience with impactful ad copy
Increase qualified leads and sales
Optimized for results
Improve CPC and consistently appear above competitors
100% visibility across your campaigns
years in business
ad spend managed
from 206 reviews
from 260 reviews
from 214 reviews
We contacted 13 Stripes to help build a new website for our company’s name change, and we were blown away with the result!
They are great at what they do, they ‘get’ business, are easy to work with and down to earth. Best of all, what they do works, the results speak for themselves.
13 Stripes are fantastic. They are prompt, reliable and do things when they say they are going to do them. Highly recommended.
What is Google Search?
Google Search is a form of pay-per-click (PPC) advertising that helps you put your brand at the top of Google’s search engine results pages. These listings appear in the same format as search ads, and show up before organic, or ‘free’ search results. If you want to get your business to the top of search engine results quickly and consistently, this is one of the most effective ways to do it.
So how does advertising work on the Google Search platform?
Google Search operates like an auction, where you bid for a spot amongst the paid search results when your target audience looks up certain keywords. As an example, someone might search “best mechanic near me”. If you target and win the bid for that keyword, your ad will show up at the top of the results. If a user clicks on your ad, you pay Google for that click — hence the name “pay per click”.
How can Google Search help grow my business?
Everyone uses Google. That’s not an understatement; it’s the truth. Billions of searches are conducted every single day on Google, and your target audience regularly uses this platform to research, browse, and purchase products and services. If you run ads on Google Search, you can put your business in front of customers who are already interested in what you’re offering — and direct that interest straight to your business. It’s one of the most effective ways to drive qualified, targeted traffic to your website online.
Google Search is also known as a form of performance marketing, because you pay for performance, not exposure. With traditional advertising methods, you might invest in a placement in a magazine with 10,000 readers without any guarantee that those 10,000 people are going to see your ad or visit your website. With PPC services in USA, you only pay for the people who click and visit your website. In other words, you pay for results.
What is the best approach for Google Search?
The age-old marketing approach still applies in the digital space. You need to reach the right people at the right place, at the right time, with the right message — and on Google Search, the most effective way to do this is through targeting, messaging and optimization.
A paid search company worth their salt (like us!) will tell you that Google Search is a constant process of tweaking, testing, learning, and improving. It takes time to set up the campaigns. Then you need to give your campaigns enough time to acquire a large enough data set to analyse performance. Once that’s all done, you need to analyse the results, update your campaigns, rinse and repeat. If you’re not doing this, you’re throwing a good portion of your ad spend down the drain.
At 13 Stripes, we champion this results-driven approach. Our team of analysts, strategists and PPC experts focus on monitoring and optimizing your campaigns for performance, so you get the ROI you deserve. And no matter what the results are, you can rest assured that we will report on your results with complete transparency and honesty.
What Is The Best Time To Hire An SEO Expert?
Before hiring an SEO specialist you have to invest in your website design and development and If you’re considering employing an SEO, the sooner the better. When you’re considering a site makeover or launching a new site, it’s a wonderful moment to employ. In this manner, your website developers and your SEO can guarantee that your site is built from the ground up to be search engine friendly. A decent SEO, on the other hand, can assist improve an existing site. But remember that making the modifications advised by an SEO can require a lot of time and work; if you aren’t willing to put in the time to make these adjustments, employing a professional isn’t worth it.
How long until I see results from Google Search?
It’s easy enough to get your PPC campaigns up and running. However, to truly see meaningful results on your bottom line, you need to run your campaigns for a while, then review the results, optimize, and repeat. Because of this, it can take anywhere from 30 to 90 days before your campaign is fully optimized for performance and results.
Even when you’re getting a return that you’re happy with, it’s still important to keep improving and optimizing your campaigns. There are always opportunities to fine-tune your campaigns for new keywords, return on investment, and conversion so you always stay one step ahead of the competition. That’s why at 13 Stripes, our analysts constantly.
How much does Google Search cost?
PPC runs on an auction basis, so there’s no hard and fast answer for this one. The amount you pay for your clicks might be different to your competitor, and it will certainly be different to another SME who’s running a business in another industry. This is because your cost per click comes down to a number of factors, including the ad position you’re shooting for, your targeting, how competitive the keyword is, your ad relevance, and your quality score for that keyword.
Bid prices can range from $0.05 to the top end of $80.00 per click in hypercompetitive industries. We generally find that prices for keywords fall into a range between $0.50 to $5.00.
However, don’t worry too much about costs blowing way out of proportion. The best part about Google Search is that you can control exactly what you spend with a monthly budget. On top of this, the right PPC management agency can help you identify the best performing keywords, optimize your campaigns and finetune your landing pages to lower your CPC and improve your return on ad spend.
What are common challenges with Google Search?
The biggest challenges that businesses run into when they start Google Search is understanding how to optimize their ad spend. It’s easy enough to set up a PPC campaign and set your budget. However, ensuring that you’re paying for clicks that convert and getting the most bang out of your advertising spend…well, that’s a different story.
From targeting to compelling ad copy, there are a lot of components that go into an effective Google Search campaign. That’s why it’s best to partner with a leading PPC management agency like 13 Stripes. We’re well-versed in Google Search: our analysts understand the ins and outs of the platform, and have a wealth of experience in delivering campaigns that get results. Learn more about our process here.
Why is 13 Stripes a leading provider of Google Search services?
We’re passionate, experienced, and committed to your success. It’s not just about winning clients for us. We want to support your growth with savvy, targeted digital marketing that drives leads and conversions.
For well over a decade, we’ve been driving traffic, leads and sales for brands — and getting incredible ROI. With a killer team of search specialists, a proven process for success, and complete transparency in reporting, we truly believe we are the best paid search company around (and our happy clients agree!).
If you want to learn more about how we can transform your digital marketing game using the power of Google Search, get in touch with us now.