Laser focused
Target by demographics, interests and more
Boost visibility
Maximise social media’s incredible reach
Increase conversions
Drive traffic and sales from relevant users
Cost-effective
Affordable advertising campaigns for every budget
Organic reach is on the decline. In a saturated newsfeed, brands have to fight to have their voice heard — even if a customer has already liked or followed their page. If you want to connect with your audience, your greatest asset is to optimize your paid social media advertising.
Our social media guns craft eye-catching ads that make users fall in love at first scroll. Using precise audience targeting, custom visuals, articulate copy and effective call-to-actions, we’ll help you reach more users on social media — and convert them into customers.
The more targeted your advertising can be, the higher the chance that you reach the right people at the right time. And in the world of social media advertising, a timely, targeted campaign translates to greater reach, traffic, and conversions.
Our team lives and breathes social media. It’s what makes us the best social media advertising agency out there. We understand the nitty gritty details of every platform, and we use that knowledge to help you achieve results from your social ads. From recommending the right platforms to identifying the perfect ad campaigns for your brand objectives, we ensure you see incredible ROI from your social advertising.
The beauty of social media advertising is that it’s extremely cost-effective and easy to set up. Social ads range from a one-off promotional post to fully-fledged ad campaigns with considerable budgets to work with.
Whether you want to dip your toe in the water or are looking to explode your visibility on platforms like Facebook, Instagram and LinkedIn, we have you covered. Our experts will work with you on tailored social media advertising services to help you achieve your business goals, within your budget.
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What is Social Media Advertising?
Social media advertising is where you use paid means to promote your brand, products, and posts on platforms like Facebook or Instagram. These advertisements combine precise targeting options, such as demographic or location targeting, with a variety of compelling ad formats to help you effectively reach your audience and showcase your business on social media.
How can Social Media Advertising help grow my business?
It’s no secret that organic social media reach is falling on every platform. WIth so many brands on social media, it’s becoming more difficult to stand out and reach your audience with your content. Social media advertising supports your organic efforts and allows you to maximise your visibility with relevant users online.
The beauty of social media advertising is that it’s incredibly targeted. People spend countless hours on social media every day, and platforms like Facebook and Instagram collect a ton of data in the process. This data allows you to get incredibly granular with your advertising efforts: you can target by age, behaviour, interest, or even serve up ads to people who are browsing your competitors. With so many targeting options at your fingertips, it’s also easier to put your brand in front of the right people at the right time — increasing brand visibility, engagement, and conversions.
There are also a plethora of ad formats available, which help you achieve different brand objectives. Want to drive leads? Facebook’s lead generation form will do the trick. Looking to connect directly with C-suite executives? Hop on to LinkedIn and use the InMail feature. No matter what your goal is, there’s an ad format that will help you achieve it.
What is the best approach for Social Media Advertising?
Effective social media advertising is all about the targeting and the creative.
Let’s start with the first one: targeting. If you want to create effective social media advertising campaigns, you need to reach the right people first and foremost. If you don’t target the right people, then your messaging won’t land and you’ll see average results (at best). By leveraging all of the different targeting options available on social media, you can ensure that you’re promoting your content to relevant users — and, in turn, benefit from more visibility, leads, and conversions.
Creative is equally important. As we touched on earlier, the newsfeed is a cluttered place. To stand out, you need to have a compelling ad that looks great, reads well, and inspires users to take action. It’s also critical to choose the right ad format for your objectives. If you want to showcase a new product range, the carousel is the way to go. If you’re trying to increase your sales pipeline, lead forms are ideal.
Sounds like a lot? Don’t worry, we’re here to help. Reach out to us today to find out how social media advertising can benefit your business.
What are common challenges with Social Media Advertising?
Hands down, one of the biggest challenges is crafting the right creative and messaging for your audience. In order for the algorithm to do its job well, you need to have powerful messaging that resonates with your target customers. If your ad is ineffective, this provides poor feedback to Facebook, which in turn can drive up ad costs and decrease your visibility.
Many brands also make the mistake of not optimizing their social media advertising for performance. It’s easy enough to run a campaign. The trickier part is looking at the results, analysing them, and adjusting your strategy to see the best results possible.
Last but not least is ad frequency. The last thing you want to do is turn your customers off by constantly showing them the same ad for months on end. Effective social media advertising campaigns require multiple ad sets and creative to keep it fresh — otherwise your audience will stop engaging with your messaging or, worse yet, get annoyed and hide ads from your brand altogether.
If you want to fast-track results from your social media advertising, we’re here to help. As the best social media advertising company around, we understand how to harness the power of social media advertising to drive results for your business. Get in touch with us today to learn more.
How long until I see results from Social Media Advertising?
It depends on how engaged your audience is, your targeting, your creative, and your brand recognition. However, we typically advise our clients that it takes anywhere from 30 to 90 days to see results.
Why?
Social media platforms like Facebook require time to optimize your campaigns for performance. Once you start running your ad, it can take a few days for the algorithm to learn which customers to target and when to show your ads. Then after your campaign finishes, you need to analyse the results and adjust your approach for the next round. And so on, and so on.
Social media advertising campaigns are also a bit like a snowball rolling down a hill. In the beginning, you might find that you’re seeing some traffic, engagement and conversion, but not quite at the level you’re after. However, as your target audience starts to learn more about your brand and your products, they’re more likely to engage with your ads.
How much does Social Media Advertising cost?
Here’s some great news: social media advertising is extremely flexible and cost-effective, which makes it the perfect option for SMBs. Starting from as little as $30 a day, you can see real results from social media in a way that you just wouldn’t from traditional advertising formats. There are also a number of different ways to tailor your spend: you can pay for clicks, impressions, leads, and more.
When it comes to cost-per-click, there’s no hard and fast rule. It depends on your industry, your targeting, and your creative. However, we typically find that it can range anywhere between $0.50 and $5, based on the type of campaign, ads and objectives you set.
If you want to maximise your return on investment for social media advertising in Sydney, our experts are ready to help. Request your free social media audit now to see how we can help you land more leads and conversions using social media.
How do I find the right Social Media Advertising provider for me?
The right provider needs to understand your business goals, and show you how social media advertising can help you achieve them. They should know the platforms inside out, and work with you to identify the best targeting and ad formats for your audience. One way to do this is to work with a Facebook Marketing Partner (like 13 Stripes). This certification demonstrates that the provider is an expert in social media advertising, and has a track record of delivering results.
It’s also important to look for social media marketing companies that are committed to results. Too often, social media agencies use fluffy metrics like “buzz” or “likes” to measure results. However, if your advertising isn’t achieving your business objectives, there’s no point.
That’s why the 13 Stripes team is focused on driving tangible results for your business. Our social media guns create impactful ads that capture your audience’s attention and compel them to take action. We research your users to understand their needs and develop targeted ads that resonate with them. Then we optimize, optimize, and optimize for performance, to get you the results you’ve always dreamed of.
Want to learn more about what we can do for your business? Take a look at our previous case studies here.
Why is 13 Stripes a leading provider of Social Media Advertising services?
Simple: we understand how to get results from social media advertising. With ten years in business as a social media advertising agency and a robust process for creating and optimizing campaigns, the 13 Stripes social media team is fully equipped to deliver engaging social media advertising campaigns that generate bottom-line results for your business.
From Facebook to Instagram, LinkedIn, YouTube and more, we work with you as your business partners to ensure your success on the platform. We bring a results-driven mindset to everything we do, and harness our passion and knowledge for social media advertising to get you results.
Can’t wait to get started? Get in touch with us now and we’ll show you how we can grow your business using social media advertising.
