Effective social media advertising is all about the targeting and the creative.
Let’s start with the first one: targeting. If you want to create effective social media advertising campaigns, you need to reach the right people first and foremost. If you don’t target the right people, then your messaging won’t land and you’ll see average results (at best). By leveraging all of the different targeting options available on social media, you can ensure that you’re promoting your content to relevant users — and, in turn, benefit from more visibility, leads, and conversions.
Creative is equally important. As we touched on earlier, the newsfeed is a cluttered place. To stand out, you need to have a compelling ad that looks great, reads well, and inspires users to take action. It’s also critical to choose the right ad format for your objectives. If you want to showcase a new product range, the carousel is the way to go. If you’re trying to increase your sales pipeline, lead forms are ideal.
Sounds like a lot? Don’t worry, we’re here to help. Reach out to us today to find out how social media advertising can benefit your business.