eCommerce SEO Services
Catapult your online store to the top of Google Search
Capture targeted traffic from ready-to-buy audiences
Outrank your competition to become the marketplace leader
Stay on top of rankings with 100% white hat SEO
Improve your ranking
Surge to the top of search and outrank your competitors
Drive qualified visitors to your online store
Organic and cost-effective tactics for sustainable growth
White hat SEO
Stay on top with tactics approved by Google
years in business
ad spend managed
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We contacted 13 Stripes to help build a new website for our company’s name change, and we were blown away with the result!
They are great at what they do, they ‘get’ business, are easy to work with and down to earth. Best of all, what they do works, the results speak for themselves.
13 Stripes are fantastic. They are prompt, reliable and do things when they say they are going to do them. Highly recommended.
What is the difference between eCommerce SEO and regular SEO?
Regular SEO and eCommerce SEO are practically siblings – they have a lot in common, but they’re also quite different in their own ways.
As the name suggests, eCommerce SEO is a branch of SEO devoted completely to optimizing eCommerce websites for Google’s search engine. It means putting the product pages first and focusing on a target market of shoppers who are looking to make a purchase.
While there are some aspects of regular SEO and eCommerce SEO that crossover, such as the importance of great landing pages, link building from high domain authority websites and regular content updates, eCommerce SEO does require a slightly different approach. It means working on product descriptions, creating unique pages for each product, optimizing meta data, and improving the internal linking structure. There are many ways to optimize an eCommerce website, and a great eCommerce SEO agency will help you make it happen.
How can eCommerce SEO help grow my business?
The point of eCommerce SEO is to drive more traffic to your purchase pages, and more traffic results in more sales. While regular SEO exists to improve your entire brand’s search engine rankings, eCommerce SEO aims to boost your products specifically, and therefore improve your cash flow.
Any eCommerce marketing agency worth their salt will be able to make SEO improvements to your product pages. But the best in the business will also be able to show you examples of past clients who have seen genuine business improvements thanks to eCommerce SEO.
At 13 Stripes, our eCommerce SEO results speak for themselves, and you don’t have to be fluent in jargon and acronyms to see that bringing us on as your eCommerce marketing agency will significantly improve your bottom line. Take a look at our previous clients here and you’ll see we have the goods to back up our claims.
What is the best approach for eCommerce SEO?
A lot of SEO campaigns focus heavily on the home page and other key landing pages, and while these are still certainly important for eCommerce SEO, they are not as much of a main event as your product pages.
Product pages can easily be missed or underdeveloped, resulting in products with just a sentence or two of copy and a few photos, if they even have a dedicated page of their own at all. A dedicated eCommerce SEO company will help you to build and populate these pages with optimized content in order to ensure each product has the best chance of ranking well on Google. We will also improve everything from the site and linking structure to the headlines and meta data to thoroughly boost every aspect of your product pages.
That said, we will also work on your overall website, making adjustments as needed to boost the entire brand in Google’s search results, and give those product pages and even better shot at those top placings and attracting the kind of customer that already has their credit card in hand.
What are common challenges with eCommerce SEO?
Ecommerce SEO comes with its own unique challenges, which makes it tough for busy business owners to do their ecommerce platforms justice.
One of the hardest is simply writing an optimized product description. Without SEO, a product description can be a short couple of sentences outlining the product’s basic functions and benefits. With great eCommerce SEO, a product description should be fully filled out, complete with keywords and optimized headings and description tags. Writing an optimized product description is something of a specialised skill backed by strategy and research, making it a job best suited for an eCommerce SEO company.
Another challenge is the site design. As a rule of thumb, no page should be more than three clicks away from any product page on the website, and building a clear and easy-to-navigate eCommerce website isn’t as intuitive as it sounds. Improving eCommerce SEO can take a website redesign, and someone with the SEO knowledge to drive it in the right direction.
Like any SEO work, eCommerce comes with its own hurdles that can be hard to foresee, let alone face, which is why so many turn to us to take the reins. Get in touch with us today for a free consultation and we’ll help you spot what others have missed.
How long until I see results from eCommerce SEO?
No part of SEO is instantaneous, and it is rarely even ‘quick’ – and if anyone promises you otherwise, that’s your cue to high-tail it out of there.
The time it takes for your website to see results will depend on a number of factors, including how well established your current website is (and if we need to redesign it), how well optimized your existing product pages are, and other factors.
Generally speaking though, with the help of an eCommerce SEO agency, you should be able to expect results in 3-6 months. Even after that, it requires constant link building, content creation, product page optimization and keyword research to maintain your business at the top of search.
If you want to improve the organic ranking of your eCommerce website, drop us a line now. We’ll be able to take a closer look at your existing site and provide a recommendation, timeline and next steps.
How much does eCommerce SEO cost?
eCommerce SEO doesn’t have a set cost, thanks to the hugely complex nature of the work.
If your website is already well set up for eCommerce SEO and already has a solid foundation of product descriptions, landing pages, and other SEO work, you’ll likely pay less than average, as we won’t have to do a website redesign nor as much work to bring individual pages up to speed. On the other hand, if you need a total overhaul, all of your landing pages rewritten, product descriptions created from scratch — or you have hundreds of products on your site — your ongoing eCommerce SEO budget will likely be higher.
Many eCommerce retailers fall somewhere in the middle. To give you an idea of costs, the average monthly retainer for an eCommerce SEO agency can fall range from $1,500 to +$3,000 — but these numbers are a rough guide only. For a better idea of expected costs, contact us today.
How do I find the right eCommerce SEO provider for me?
It’s understandably tough to know which is the best eCommerce SEO company, especially if the world of SEO is all a bit foreign to you. Don’t worry — all you need to know is that at 13 Stripes, we aim for two things: results and transparency.
By results, we mean consistent, impressive results for our clients. When it comes to eCommerce SEO, we have helped countless clients move up the rankings and enjoy greater traffic and greater sales thanks to our work — and we can prove it.
By transparency, we mean clear and honest communication at all times. We won’t hide results for you or try to hide our methods. We will always be transparent with our work — we don’t take your trust lightly. On top of this, our team exclusively use white hat SEO strategies. These strategies are approved by Google, and won’t get your website into hot water, as is the case when unscrupulous agencies use black hat SEO that inevitably gets pinged by Google.
Of course other factors have to align as well, but these three boxes are non-negotiables when searching for the best eCommerce SEO company for your business. If you’re ready to get started, let’s pencil in a chat.
Why is 13 Stripes a leading provider of eCommerce SEO services?
At 13 Stripes, we believe we’re the best eCommerce SEO company out there for several reasons.
The first is our stellar history of providing serious results for eCommerce clients. Over the years, we have countless instances of working our magic on eCommerce sites and watching as traffic and sales fly off into the sunset. We can also share a few of these results with you as proof.
We also believe we’re the best because we’re totally transparent, and we don’t take shortcuts or use black hat SEO techniques. These two are important, as any eCommerce SEO agency should always be honest with clients, even if the news isn’t so stellar.
Plus, white hat SEO is genuinely the only way to attain lasting Google search page results. The sneaky shortcuts used by some providers only ever result in Google’s version of being sent to the naughty corner – being sent to the back of the line on the search results page.
Don’t just take our word for it. Get in touch with 13 Stripes and we’ll share a few of our results with you, talk you through our four-step process, and help you get the sales results you deserve.