Focused audience
Put your product in front of an audience that’s ready to buy
Increase conversions
Drive qualified traffic to your website to increase sales
Flexible budgets
Spend as much or as little as you like, and scale as needed
Wide-scale reach
Leverage the Google Display Network for unparalleled visibility
Put your product in front of your audience at the exact moment that they’re searching for it, and make the purchase process seamless. That’s exactly what Google Shopping helps you achieve. Google Shopping campaigns allow you to showcase your products directly in Google’s search results when a user searches for relevant keywords — increasing conversions in the process. USA, we help you reach users with visually striking product listings they find directly on Google Search, as well as across the Google Display Network. With easy-to-read ads, focused targeting and a user-friendly interface, your audience will have no reason not to hit that ‘checkout’ button.
If you’re an eCommerce retailer, the dream is to bring relevant visitors to your website who are interested in (and ready to buy) your products. Google Shopping allows you to target users that are searching for your product with a beautiful, relevant product listing, then funnel that traffic to your site to seal the deal.
When you have the right targeting and product listings in place, Google Shopping becomes your best salesperson. Our team of analysts use Google Merchant Center and Google AdWords to create campaigns that attract attention from a ready-to-buy audience, and bring them directly to your eCommerce platform. Too easy.
Almost 80% of all ad spend on Google goes towards Google Shopping.To see results from Google Shopping, you need to be better than your competition — and you can only do this by measuring your results, learning from them, and optimizing your campaigns. How can you achieve this? Simple: work with 13 Stripes.
13 Stripes is a Google Premier Partner, which means Google itself recognises us as the best of the best. We combine Google best practices, industry know-how, and over 10 years of experience, to help your business get the most out of Google Shopping and outbid your competitors.
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What is Google Shopping?
Google Shopping (formerly Product Listing Ads) allows you to insert your product listings directly into Google’s search results, so consumers can easily find and buy from you online. These listings appear every time a user searches Google for a product-related keyword, and are displayed either on the top of search results or on the right-hand side of the page. Product listing ads also appear in the dedicated “Shopping” tab under Google’s search bar, and across the Google Display Network, YouTube, and Gmail.
So how does it work? Google Shopping works by linking two separate platforms: Google Merchant Center, and Google Ads. First, you upload your product feed into Google Merchant Center, then link it to your Google Ads account. From there, you can set up a campaign and start displaying your products for relevant searches. Once a user clicks on your ad, Google Shopping directs the traffic directly back to your website.
Google Shopping is, hands down, one of the most effective platforms for eCommerce retailers to showcase products to a targeted, relevant audience. Plus, like Google Search, Google Shopping campaigns work on a pay-per-click (PPC) model, which means you only pay for results.
How can Google Shopping help grow my business?
There’s a reason why almost 80% of all retailers use Google Shopping: it gets results. Your customers are always on and always shopping. Even when you’re sleeping, they’re searching for your products and services. Even if you have a physical store, they’ll use the internet to find what they’re looking for. If you’re not there, you’re losing out on valuable opportunities to showcase your products at the exact moment they’re looking to buy.
Google Shopping helps you put your products in front of anyone searching for your product, 24 hours a day, 365 days a year. With all the information about your product housed in one place, Google Shopping provides the ultimate convenience for shoppers — making it easier for them to find you and buy from you.
What is the best approach for Google Shopping advertising?
There are two components you have to lock down to have a high-performing Google Shopping campaign: your product listing and segmentation.
The product listing is essentially a gateway between your products and your potential customers, and each attribute needs to be filled out and optimized to give you the best chance of appearing at the top of search results. From your product description and photo to price, colour and size, it’s important to pay attention to every detail to improve performance and encourage click-throughs to your site.
At the same time, you need to make sure your campaigns are appearing for relevant searches — not just any loosely related search term. For example, a broad term like “women’s shoes” will have a far lower conversion rate than “Nike red women’s shoes”. Allowing irrelevant keywords to come through is a surefire way to send your product listing to the bottom of Google Shopping results, fast.
Finally, above all else, Google Shopping requires constant monitoring, testing and optimization if you want to benefit from incredible ROI and more sales. At 13 Stripes, our team of analysts constantly report on and improve your campaign to ensure your products are directly reaching your target audience at the moment you’re ready to buy. It’s what makes us the best provider of Google Shopping management services.
What are common challenges with Google Shopping?
Like the internet, Google Shopping is a crowded place, which means it’s hard to stand out. If you’re selling black shoes and your competition is also selling black shoes, you need to effectively showcase your product’s point of difference — otherwise it’ll all boil down to price. Many businesses think that simply having a Google Shopping campaign translates to sales. The truth is, it requires a lot of consideration, expertise, and non-stop optimization to see results. You need to have impactful creative, descriptive copy, comprehensive product information, and focused targeting (to name a few). Your product feed has to be absolutely spot-on.
Another mistake we see a lot of businesses make is not setting up the right bidding and campaign structure. The beauty of Google Shopping is that you can get incredibly granular with your targeting. You can create more specific campaigns that delve into individual products. You can set different maximum bids for different products, depending on the price and your ROI. On top of that, you can remarket your products to users who have already visited your website or viewed a particular item. If you’re leveraging all of these components, you’re not getting the results you deserve.
However, this is only the tip of the iceberg. There are a lot of moving parts that go into Google Shopping campaigns, which means there are plenty of components that you need to get right if you want a high-performing campaign. If you want to avoid the pitfalls and keep your Google Shopping campaign on track for success, it’s best to work with a Google Shopping agency like A 13 Stripes. We’ve helped thousands of businesses set up, launch, and optimize their Shopping campaigns, and know what it takes to get results from the platform. Get in touch with us today to find out how we can increase sales for your products online.
How long until I see results from Google Shopping?
If you’re a retailer, Google Shopping can transform your business. It brings more targeted traffic to your website, and turns your online store into a well-oiled sales machine. But, like any effective advertising campaign, the results take time. With so many competitors out there bidding on the same keywords with similar products, you need to invest heavily in optimization to get the ROI you’re looking for.
Every business is different, but we generally advise our clients that it takes around 30 to start seeing results, and up to 90 before your campaigns are optimized for performance. However, this does depend on your industry, the type of products you’re selling, your targeting, campaign set-up, bid structure, optimization, and more.
If you want to start seeing results sooner rather than later, get in touch with the 13 Stripes team today. We’ve been working with Google Merchant Center and AdWords since our inception and understand the ins and outs of the platform like nobody else. Our analysts draw on their decade of digital marketing experience to set up your Google Shopping advertising with industry and Google best practice in mind. Then we monitor the results and find opportunities to optimize your campaigns for performance.
Ready to get started? Reach out to our team here.
How much does Google Shopping cost?
The beauty of Google Shopping is that you spend as much you want to spend. You can set your campaign budget depending on the amount of ad spend you have, and adjust it accordingly throughout the year. If you want to drive more sales in the lead-up to Christmas, you can increase your ad spend during those months. If you want to rein back spend, simply reduce your monthly budget. It’s that simple.
Here’s some more good news. Similar to Google Ads, Google Remarketing and Google Display, Google Shopping operates on a pay-per-click basis. This means you only pay when a person clicks on your ads — and, given these users already know what your product is and have shown an interest in it, these clicks are much more likely to convert.
So how much do you pay per click? We generally find that the cost-per-click ranges from 0.30c – $1.00. However, the amount depends on a number of factors, from your product listing creative and target keywords to your industry, ad quality, and the competition. At the end of the day, if you want to optimize your ad spend and get the most bang for your buck, it’s best to work with an agency that offers Google Shopping campaign management services (that us!).
How do I find the right Google Shopping provider for me?
Hands down, the most important consideration is to look for a provider that understands Google Shopping inside out. Google Shopping is one of the most powerful platforms for eCommerce retailers, so you want to make sure you’re working with someone who knows how to leverage it for your business.
One way to ensure you’re doing just that is to pick a provider with a Google Premier Partner certification. This is essentially Google’s own seal of approval on the agency: it demonstrates that the provider has a proven track record of getting results using the platform, and is up-to-date with the latest Google Shopping features and best practices. It’s also a good idea to ask for case studies of previous Google Shopping campaigns that they have run, to get a sense of their experience and expertise in the platform.
On top of that, a Google Shopping agency should take the time to learn about your business, your products, and your competition. This puts them in the best position possible to promote your merchandise in the most effective way possible online, and drive more qualified traffic to your website.
Last but not least, you need to consider reporting. If an agency isn’t willing to give you access to your Analytics or share your campaign performance on a basis, it’s time to run away. Fast.
Don’t worry — at 13 Stripes, we tick all of these boxes and more. As your business partners, we learn all there is to know about your business and your industry, and combine that with our industry-leading expertise to set up and optimize your Google Shopping campaigns. And no matter how your campaign is performing, we always report with 100% transparency. It’s why our happy clients keep coming back to us, time and time again.
Why is 13 Stripes a leading provider of Google Shopping services?
We’re really, really good at what we do. Our passionate team of Google Shopping analysts use their extensive knowledge and industry experience to help you harness the power of Google Shopping. We work hand-in-hand with you to set up your campaigns, optimize your feed, improve your ad performance, and ultimately grow your business.
For the past ten years, our team has helped thousands of companies grow online and offline using the power of Google advertising. Now, we want to bring that same success to your business. Get in touch with us today to request your FREE consultation, and learn how you can take your sales to the next level with Australia’s best Google Shopping agency.
