Hands down, the most important consideration is to look for a provider that understands Google Shopping inside out. Google Shopping is one of the most powerful platforms for eCommerce retailers, so you want to make sure you’re working with someone who knows how to leverage it for your business.
One way to ensure you’re doing just that is to pick a provider with a Google Premier Partner certification. This is essentially Google’s own seal of approval on the agency: it demonstrates that the provider has a proven track record of getting results using the platform, and is up-to-date with the latest Google Shopping features and best practices. It’s also a good idea to ask for case studies of previous Google Shopping campaigns that they have run, to get a sense of their experience and expertise in the platform.
On top of that, a Google Shopping agency should take the time to learn about your business, your products, and your competition. This puts them in the best position possible to promote your merchandise in the most effective way possible online, and drive more qualified traffic to your website.
Last but not least, you need to consider reporting. If an agency isn’t willing to give you access to your Analytics or share your campaign performance on a basis, it’s time to run away. Fast.
Don’t worry — at 13 Stripes, we tick all of these boxes and more. As your business partners, we learn all there is to know about your business and your industry, and combine that with our industry-leading expertise to set up and optimize your Google Shopping campaigns. And no matter how your campaign is performing, we always report with 100% transparency. It’s why our happy clients keep coming back to us, time and time again.