The best approach for social media management in Sydney and beyond is one that’s tailored to your brand, your audience, and your goals. Not every social media platform is created equally, and the right platform and strategy will depend on your target audience and your objectives.
First, you need to choose the right platform. If you’re a fashion brand or a visual company, Instagram and Pinterest are perfect for you. On the other hand, if your product or service targets professionals or businesses, LinkedIn is the way to go. Research your target audience and find out where they spend most of their time online, as well as how they prefer to connect with the brands they’re interested in. This will guide you to find the best platform for your business.
Once you have selected the right channels, it’s time to develop a social media strategy. This should feed into your overarching customer journey, and include considerations around content, posting times, audience, and more.
For example, if your goal is to increase website referrals and revenue, your social media strategy should be to promote your products and services through organic and paid posts. On the other hand, if you want to build an engaged audience and encourage brand advocacy, your strategy should feed into this with engaging, relevant content that invites commenting, sharing, and interactions with your brand. Finally, as with any digital marketing tactic, you need to monitor and track your results to see if you’re getting the results you want from your social media efforts.
Not sure where to start? That’s where we come in. As the best social media marketing agency in Sydney, we have over a decade of experience creating effective campaigns in the world’s biggest social media platforms. Get in touch with us today, and we’ll help you find the right social media platforms and strategy for your business.