Social media may have a big impact on your brand’s visibility, as well as lead generation and revenue. However, getting it correctly is an art in and of itself.
First of all, businesses don’t start with the correct social media platform. Brands realize they should be on social media, so they immediately create a Facebook account. However, Facebook isn’t always the ideal social media platform. Choose the accurate platform by pinpointing your target audience.
Another prevalent difficulty is quality content — or lack thereof. On social media, you can’t simply post a status update every day. You need to be selective about what you share if you want to get the best results, and you need to post consistently (and at the proper time) to maintain engagement levels high.
If you’re trying to get started on social media, or not seeing the results you’d hoped for, it’s time to seek out a social media management agency like 13 Stripes. Our team of social media specialists has helped thousands of brands build and implement an effective social media strategy, and we’d love to do the same for you. Get in touch with us now to learn more.