The answer is simple: for the expertise. A Facebook advertising agency brings specialist expertise that is difficult to replicate in-house.
Most brands — particularly small or medium businesses — don’t have the head count or budget to hire a full-time Facebook Advertising expert. As a result, their Facebook ads usually end up being run by a generalist digital marketing executive who is time-poor and has multiple platforms to juggle. As a result, their Facebook ads aren’t optimized for performance or, worse yet, they don’t invest in Facebook advertising services at all.
With an agency, you’re getting a dedicated team of Facebook Advertising specialists who live and breathe the platform. An agency who is recognised as a Facebook Marketing Partner (such as 13 Stripes) understands exactly how to set up, track and optimize your campaigns for performance. When you work with an agency, you also benefit from economies of scale. An agency might experiment with a new ad format with one company, then pass on those learnings to the rest of their Facebook advertising clients.
Last but not least, keep in mind that running Facebook Ads is not the same as running effective Facebook ads. An Facebook advertising agency is solely focused on getting you the results you deserve and are measured purely by their performance on that channel. If you aren’t getting results with your current Facebook ads agency, you can always opt to go to another provider who does know their stuff (like us).
Ready to get started? Contact us today to claim your free Facebook Ads consultation. We’ll show you how you can rack up more traffic, more sales, and more leads using the power of Facebook Advertising.