AdWords Management Agency
Boost your brand visibility on search engines
Drive high-intent traffic to your website
Get results fast, as SEO can take months
Enjoy lower cost-per-acquisition with ongoing optimization
Drive qualified traffic to your website
Purposeful ad copy turns clicks into customers
Optimized ad spend
Constant monitoring and optimization for better ROI
100% visibility across your campaigns
years in business
ad spend managed
from 206 reviews
from 260 reviews
from 214 reviews
We contacted 13 Stripes to help build a new website for our company’s name change, and we were blown away with the result!
They are great at what they do, they ‘get’ business, are easy to work with and down to earth. Best of all, what they do works, the results speak for themselves.
13 Stripes are fantastic. They are prompt, reliable and do things when they say they are going to do them. Highly recommended.
What is Google Ads?
Google Ads are paid advertisements that run predominantly on Google’s search engine results page (SERPs). Also known as pay-per-click (PPC) advertising and AdWords, Google Ads allows you to put your brand in front of your target market on the world’s biggest search engine.
See, Google has two search engine results: organic (also known as “natural” or “free” results) and paid search results. Paid search results show up at the top of the results page and are denoted with a little ‘Ad’ icon. These are then followed by organic results.
With Google AdWords management services, you can bid to have your website appear in the paid search results for specific keywords related to your business. For example, if you’re a florist in Sydney, you might choose to bid on the keyword “buy flowers in Sydney”. This means that if you win, your ad will show up when someone searches for that keyword — and if they click on your ad, you’ll pay Google for that click.
How much do I pay when someone clicks on my Google Ad?
Google Ads work on an auction basis, so it’s tricky to say for certain how much each click will cost. However, there are some industry benchmarks that can help you get an idea of how much you’ll be paying. Bid prices can range from as little as $0.05 per click to the top end of $80.00 per click in hypercompetitive industries. With most clients, we generally find that the cost per click for keywords generally falls between the $0.50 to $5.00 range.
Also, bear in mind that this amount isn’t set in stone. If, for example, your target keyword is highly competitive but you have a high-quality score, you’ll pay less than a competitor targeting the same keyword with a lower quality score. Plus, you can also reduce your cost-per-click with laser-sharp targeting, or by branching out to less competitive keywords. That’s why AdWords PPC management involves a constant process of optimization to find that sweet spot for ROI.
Is Google Ads or SEO better for my business?
When it comes to digital marketing, Google Ads and SEO are like yin and yang. You should have both in order to have a balanced campaign that delivers sustainable, long-term results for your business.
Why? Because both Google Ads and SEO share the same goal: traffic to your website. They just give you different ways of getting there, and each has its own benefits and limitations.
The main difference between the two is that SEO is free and organic, while Google Ads is paid. With SEO, you create quality content and optimize your website for Google’s algorithm, which in turn enables your website to rank higher in search engine results. With Google AdWords services, you pay to have your website show up in Google search.
There’s also a difference with lead time. With Google Ads, you can set up a campaign today and instantly set it live. This means your website starts ranking in search engine results sooner. On the other hand, SEO is a more lengthy process. You have to develop content, wait for Google to index it, and then tweak and adjust it to improve its ranking. Google’s algorithm is also always changing, so what helps your content rank organically today may not be the same tomorrow. Google also loves fresh new content, so you have to keep churning out new content to come out on top of rankings.
Ultimately, we recommend that you leverage both strategies for your business. With the combination of Google Ads and SEO, you’ll get more traffic coming to your site — which translates to more eyeballs, more leads, and more sales.
How can Google Ads help grow my business?
Google Ads helps grow your business because it puts your brand in front of an audience that’s looking for your product or service. If someone’s searching for the ‘construction services in Wollongong’ keyword, Google Ads gives you the power to say to that user “hey, my business is here!” And with billions of searches every day on Google’s search engine, that’s a level of exposure that you simply can’t get with other advertising platforms.
Google AdWords PPC management is also powerful because you only pay when someone clicks on your ad. Unlike offline advertising, where you essentially pay and pray, Google Ads allows you to pay for results. On top of that, it’s scalable — so if you find a keyword that’s working, you can ride that wave and invest more budget on that keyword.
Why is 13 Stripes a leading AdWords agency?
Simple. We have a passionate team of Google Ads experts that are committed to getting you results. We aren’t your agency — we’re your business partners. When you win, we win.
We’ve been in the game for 10+ years and have helped thousands of businesses succeed using the power of Google Ads. Our proven four-stage process allows us to truly learn about your business and your customers, and devise a tailored strategy based on our findings. We’re also 100% results-driven, and completely transparent with our reporting, because we believe that’s the way it should be.
If you want to find out more about how we’ve used Google Ads to help our clients, take a look at some of our case studies here. Oh, and we’re a Google Premier Partner as well — so you’re in good hands.
What are common challenges with Google Ads?
The most common challenges with Google Ads are the strategy and optimization. It’s easy enough to set up an ad campaign, but that’s not enough. You might be paying for clicks that don’t translate to sales, or you could be paying more than you need to for certain keywords.
For these reasons, it’s incredibly common for businesses to say “I’ve been doing Google Ads but it’s not working as well as I had hoped” — or, on the flipside, for businesses to sink thousands of advertising dollars in without seeing results.
Our team formulates a tailored Google Ads strategy for you based on our previous experience, best practice, and industry expertise. We then implement that strategy and monitor it constantly, to ensure you’re getting the best performance possible from your campaigns.
How long until I see results from Google Ads?
You can have Google Ads up and running fairly quickly. That’s the easy part of AdWords management in Sydney, Melbourne, and beyond. It’s the optimization part that takes more time. Once you set a campaign live, you need to wait until there’s enough data to accurately gauge performance and make an educated decision on what to do next. This means it can take anywhere between 30 to 90 days before your campaign is optimized for performance and results.
We should also mention that even once you reach an ROI that you’re happy with, you should never stop optimizing. There are always ways to improve your campaigns to ensure that you’re getting the best return possible. That’s why the 13 Stripes team never stops working hard to finetune your Google Ads to ensure you’re always one step ahead of your competition.
How much does Google Ads cost?
The cost of Google Ads varies, which means there’s no hard and fast answer for this one. Because Google Ads works on an auction basis, the cost for impressions or clicks depends on the ad position you’re shooting for and your targeting, as well as how competitive the keyword is, ad relevance, and your quality score for that keyword.
Don’t worry though — this doesn’t mean that you need to sink tens of thousands into a Google Ads campaign to see results. The beauty of Google Ads is that you can spend as little or as much as you like, and set a monthly budget so you don’t go over. On top of this, the right partner (hint: that’s us!) can help you identify the best performing keywords, optimize your campaigns and finetune your landing pages to lower your CPC and improve your return on ad spend.
If you’d like to learn more about how our AdWords management services can drive qualified leads and conversions for your business, get in touch with us here.
How do I find the right Google Ads provider for me?
We get it: there are countless Google Ads providers in USA, which makes it tough to know which one is best for your business.
Firstly, you should choose a provider that’s a Google Premier Partner. This means that they are up to date with the latest product knowledge, and are Google advertising specialists.
Beyond certifications, it’s important to find a partner that understands your business and has delivered proven results for other companies. Ask them questions to make sure they understand your business, and request examples of work for previous clients that align with what you’re looking for. Because of the data-driven nature of Google Ads, you should also look for a provider that reports transparently, and is focused on results.
Finally, remember that optimizing Google Ads takes time. If you come across a provider that promises overnight results, or makes grand promises, run away. Fast. Now. (And contact us.)
What Is Search Engine Optimization?
SEO is an abbreviation for “search engine optimization,” sometimes known as “search engine optimizer.” Hiring an SEO expert is a huge choice that might possibly help your site improve ranking on Google, Bing or any other search engine saving your marketing budget on expensive ads, but it may also harm your site and reputation. Make careful to investigate both the possible benefits and the harm that an irresponsible SEO may do to your site. Many SEO firms across America, as well as other companies and consultants, offer beneficial services to website owners that can assist your website get good impressions on Google and other search engines like Bing or Yandex.