Awareness & visibility
Put your brand directly in your customers’ Instagram feed
eCommerce integration
Drive instant sales with product integration
Grow your community
Build your social following for ongoing marketing
Highly visual
Engage customers with stunning images and videos
Reach thousands of potential customers online. Inspire action with stunning visual ads. Grow your followers and market to them, time and time again. All of this is possible, and more, with Instagram advertising in USA. As one of the world’s largest social media platforms, Instagram is a gold mine of engaged users who love engaging with brands — and are ready to buy.
At 13 Stripes, we help you unlock the potential of Instagram advertising. Our social media mavens leverage the powerful capabilities of Instagram to create high-performing campaigns for your business. Whether you’re a local cafe, eCommerce retailer or run a bricks-and-mortar store, we’ll create Instagram ads that skyrocket your visibility and bring customers through the door.
Narrow down your targeting by location, age, job, interests, or choose a look-a-like audience…Instagram advertising offers it all. Instagram is owned by Facebook, which means advertisers can tap into the vast targeting capabilities of both platforms. This gives you more power than ever to reach your target market with laser precision.
With a billion users on Instagram, it can be tough to narrow down your target audience. That’s where an Instagram advertising agency like 13 Stripes can help. We understand the different targeting options available on Instagram, and use this to find the combination that works best for your business. All you need to do is sit back, watch your followers grow, and let the sales roll in.
Not all Instagram advertising agencies operate at the same level. Some focus solely on vanity metrics like comments or likes, without having an impact on your bottom line. Others promise the world but fail to deliver. You need to work with the right team if you want to see tangible long-term results from your advertising efforts.
Look no further — that’s us. As an Instagram Partner, we’ve been recognised by the social media giant as a best-in-class agency for our advertising services. We operate as an extension of your team, working hard to ensure you achieve the real-world results you deserve. You put your trust in us. Now let us deliver.
years in business
websites launched
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We contacted 13 Stripes to help build a new website for our company’s name change, and we were blown away with the result!
Lachlan Allen
Vexel
They are great at what they do, they ‘get’ business, are easy to work with and down to earth. Best of all, what they do works, the results speak for themselves.
Karl Joyce
Astro Hire
13 Stripes are fantastic. They are prompt, reliable and do things when they say they are going to do them. Highly recommended.
Nicole Lambert
Dr. Oncall
How long should I run my Instagram ads?
No matter what campaign you run or how many times you’ve run Instagram advertising in the past, it still takes time for Instagram to optimize your ads. Instagram has a built-in optimization engine that will finetune your targeting, ad scheduling and frequency based on how users engage with your content and your overall objective. On top of this, you need to regularly perform your own optimizations, based on how your ads are doing.
Because of this, we generally recommend our clients to run campaigns for a minimum of 3 months. This gives enough time to capture data and optimize your campaigns to achieve the results you’re after.
How much budget should I allocate towards Instagram Advertising?
It depends on your business. If you have a highly visual product and your target audience is predominantly on Instagram, you should invest more in advertising on this platform. On the other hand, if your customers are mainly using Facebook, you might choose to allocate a minimal amount to Instagram and more to Facebook Advertising. Another factor to consider is your cost-per-click. If you’re in a highly competitive industry, you might have a higher CPC, which means you need to invest more to drive traffic to your website.
The great thing about Instagram advertising is that you can set your budget and scale it up or down as needed. The best way to go about is to start with a smaller budget to test and learn. Once you have an idea of what works, you can invest more to supercharge your traffic and engagement, while maximising your ROI.
As a rule of thumb, most of our clients invest between $30 and $150 per day. However, this varies significantly depending on the industry, the targeting, engagement, ad quality, and more.
Feeling confused? Don’t worry — our social media experts are here to help. Drop us a line today for a free Instagram consultation.
What is a pixel and how does it work?
A pixel is an analytics tool that allows you to track and optimize your Instagram advertising performance. It links your Instagram advertising account to your website’s back end, so you can see the actions that users take on your site.
Why is this important?
It’s not enough to simply put up an Instagram ad. A big piece of the puzzle is understanding how visitors acquired from your Instagram ads behave once they’re on your website. Which pages do they visit? How many of them shop with you, or contact you for more information? When you have data on user behaviour, you can optimize your ads for relevance, targeting and messaging — and ultimately drive more conversions.
On top of this, a pixel also allows you to segment and retarget your audience with tailored messaging in the future. For example, if you have your pixel set up, you can serve up future ads to a visitor that clicked through to your website from an Instagram ad, but didn’t convert.
If you run an Instagram advertising campaign with 13 Stripes, we’ll help you set up your pixel ASAP so we can start tracking and optimizing your ads.
How can I leverage my existing customer lists for Instagram ads?
Good question. There are a couple of ways to leverage your existing customer lists on Instagram ads: you can either use remarketing or lookalike audiences.
As soon as you have your Facebook pixel set up, you can start tagging your site visitors and remarket to them with hyper-focused messaging. For example, you could tag and remarket to your existing customers to drive them to repurchase products with your business. Alternatively, you could target users that have previously visited your website but didn’t convert. The more tailored and targeted your messaging is, the better your ROI from Instagram ads.
Another way to target your existing customers, and audiences similar to your existing customers, is through lookalike audiences. Lookalike audiences are users who are similar to your best existing customers. In this case, Instagram uses a source audience — for example, fans of your page — and identifies some common characteristics of this group, such as age, gender, location, and interests. It then delivers your Instagram ad to people that have similar characteristics.
Both lookalike audiences and remarketing are powerful tools to engage with your customers online and drive more conversions. If you want to get the most out of these targeting platforms, it’s best to work with a team of specialists who know Instagram Advertising inside out (hint: that’s us). Get in touch with us today for a free Instagram Advertising consultation.
That’s the way these scammers work. They send those emails to thousands of people and if any one of them contact them they might end up losing money and that’s the success for the email spammers. Do not click on any of the links on that email. You can always contact us if you need any expert advice and we can provide you with a better and real website analysis.
How can I monitor my competitors’ Instagram ads?
Monitoring your competition is good practice. It helps you understand what they’re promoting, so you can refine your messaging and stand out with your target audience. There are two ways to monitor your competitors’ Instagram Advertising campaigns: through Facebook Ads Library, or using third-party listening tools.
Facebook Ads Library is free and open to any Facebook advertisers. This is a comprehensive, searchable collection of all ads running across Facebook apps and services, including Instagram. Using the Ads Library, you can search for ads by advertiser name or product category. This information is invaluable when it comes to staying competitive in the marketplace and achieving cut through with your ads.
If you’re working with 13 Stripes, we’ll also use state-of-the-art third-party listening tools to keep an eye on the competition. This allows us to track the different offers and promotions your competitors are pushing across Instagram, and optimize your campaigns accordingly.
If I’m running Google Ads, do I still need Instagram Ads?
Absolutely. Instagram Ads is one of the most effective advertising platforms out there, full stop. Users on Instagram are more likely to engage with branded content than any other platform.
If you’re running Google Ads, Instagram Ads are a great way to keep your brand top-of-mind. Even after your audience has left your website after clicking on a Google Ad, you can target them with tailored ads in their Instagram newsfeed. This skyrockets your visibility and, over time, increases the likelihood of them making a purchase from you over your competitors.
At the end of the day, the best digital advertising campaigns integrate multiple channels and tactics, and play to each platform’s strengths. This is where a digital marketing agency like 13 Stripes can help. At 13 Stripes, we have a team of specialists that work across Google, Facebook, YouTube, Instagram, and more. With our expertise and experience, we can help you set up the right channel mix and strategy to achieve long-term growth and ROI.
Chat to us today for a free consultation, or click here to see some of our case studies from happy clients.
