CRO is an excellent route to try when you’re working on improving your bottom line, simply because it offers very clear data that’s easy to monitor. In the world of marketing, it’s not common to have access to this level of data.
The simplest and most obvious metric to monitor is your sales. Once we have made adjustments to your website, we wait, then watch the results come in. More sales, or even sales with a higher average value means we’re on the right track, while anything else means we still have work to do.
But sales isn’t the only conversion rate that matters. You might also be looking to improve the number of customers signing up to your newsletter, the amount of time spent on certain webpages, the number of people downloading your ebook, or practically any other measurable metric.
We’re a conversion rate optimization agency that loves data, and we’re happy to recommend the key metrics to focus on after learning about your business, or we can work on the metrics you’re most interested in. Get in touch to claim a free consultation with us today.