When a search query contains the name of a city, town, or postcode, it is referred to as location intent. To provide the most appropriate local results to the searcher, search engines scan for signals both on-page and off-page. Now, once we have defined local intent, we will go ahead and explain how it is targeted by search engine optimization firms throughout the globe. All SEO strategies including keyword research, technical SEO, link-building, and on-page optimization need to be performed with a special focus on the local area. The backbone of any SEO campaign is high-quality content. Content should be created on events and topics pertaining to the local area. As with traditional SEO campaigns as well, it is important to make sure the content is also related to recent topics. Another way to boost local online presence is by linking your content to websites that belong to reputable organizations in the area. The more credible the organizations, the better it is. Alongside, it is important to incorporate local search terms in your content which your target audience will most likely google. Here at Folio Manager, we use all these strategies to boost your company’s online presence within the population you are targeting.