The work doesn’t stop once your website is finished and live. A website is a bit like a car. It needs to be serviced and maintained in order to perform at its best.
Website support and maintenance helps your website deliver the best customer experience for your visitors and maintain your brand reputation. If a website is buggy or has broken images left, right and centre, this could leave a bad impression on potential customers — and have them running to your competitors.
It’s also critical for SEO. Site performance is one of the big factors that Google’s algorithm considers when determining where you land in search. A website that is fast and responsive, without any major errors or broken links/plugins, has a higher chance of ranking than one that takes a good few minutes to load and redirects visitors to nowhere.
Did we mention security yet? Your data is valuable, and website support helps protect it from prying eyes or hackers. A good website support company (like 13 Stripes) will help you regularly back up your data and install the latest security updates — ensuring your information is safe and sound. We also make sure your site is on top of any data policies released by the government.
Finally, your scheduled site maintenance is a good time to take stock and review your website performance. It’s a chance to see how your traffic and conversion rates are tracking, and pinpoint areas for improvement.
At the end of the day, website support and website maintenance isn’t a ‘nice to have’. It’s an absolute necessity if you want to keep your website performing at its best and bringing in customers.