Naturally, the most glaring challenge when it comes to enterprise SEO is the sheer scale of it all. A single marketer would be able as capable of managing it all as a single employee would be capable of running the entire enterprise — it’s simply far too much work, and requires too much time and skill for one person. Enterprise SEO takes a team that knows its stuff, knows what works, and knows how to weave this into a long-term strategy for success.
That said, one of the larger challenges is that of website structure. Large enterprises come with large websites, including years of legacy tech stacks and countless additions, restructures, add-ons, and updates. Sorting through all of these and optimizing everything can be a real challenge, especially as bloated websites can slow down page speeds.
Another issue is simply that of the company structure. With a large business, there are often teams of marketers across different divisions, and many places vying for resources and input. This can make it difficult to come to a common agreement about exactly where to spend the marketing budget, how to do it, and who should be in control. It’s a classic case of too many chefs, and can bog down SEO projects with many rounds of approvals.
There are numerous challenges when it comes to large-scale SEO, so it’s no surprise that it’s often a job best left to a dedicated enterprise SEO company that is both prepared to encounter hurdles, and knows how to jump them.